The company’s founder and CEO, Mark Zuckerberg, announced a slew of new policies on Friday meant to combat incendiary rhetoric and misinformation.

Going forward, Facebook will now ban hate speech from its advertising platform. The company says the goal is to create a “higher standard” of content for its ads and prohibit divisive rhetoric.

“Today we’re prohibiting a wider category of hateful content in ads,” said Zuckerberg. “Specifically, we’re expanding our ads policy to prohibit claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others.” 

Zuckerberg pointed out that Facebook has typically banned certain types of content from its ad platform that are normally allowed in regular posts. And that’s the same case here. 

If Facebook effectively enforces its own rules, you won’t see ads with hate speech on the platform, but may still see hateful posts in your News Feed. (For regular posts, Facebook only bans “direct” attacks — defined as “violent or dehumanizing speech, statements of inferiority, or calls for exclusion or segregation” — on protected groups.)

This isn’t the first time the company has “expanded” its definition of hate. Last year, it reversed its decision to allow white nationalist rhetoric. 

Why did they allow it in the first place? Because the company defined it as separate from content about white supremacy, which was already banned on the site.

This will have a profound consequences for U.S. President Donald Trump’s presidential campaign, as well as the True Finns Party in Finland, as both parties share the same important message to their audiences, the immigration, which will now be on the ban-list for the advertisements.

Far-left agenda with major corporation boycotts and polarizing the conversation have gained yet another milestone.